About

Our Legacy

Womelle is a brand under JMV Apparels, established 20 years ago in manufacturing Manchester which is Ludhiana by visionary entrepreneur Mr. Abhinandan Jain. With a passion for quality and a deep respect for Indian craftsmanship, JMV Apparels has been at the forefront of the apparel manufacturing industry, specializing in Indian ethnic wear. Our journey is rooted in tradition, yet we constantly evolve to meet the modern demands of our customers.

Our Evolution and the Story Behind Womelle As JMV Apparels grew, so did the aspirations of our family. Today, Abhinandan Jain is joined by his daughter, Divya Jain, and his son, Pratham Jain. Together, they represent the second generation of business, bringing fresh ideas and new energy to our legacy.

In 2023, Divya joined the family business with a vision to create something extraordinary. With her passion and creativity, she envisioned a young, modern brand that would empower women and celebrate their individuality. Her dream led to the birth of Womelle, a brand designed to cater to the dynamic needs of modern women while celebrating and boosting Indian craftsmanship.

The name "Womelle" celebrates the strength, grace, and beauty that defines every woman. At its core, Womelle is derived from the words "woman" and "elle" – the French word for "she." This blend signifies the essence of femininity and empowerment, embodying the spirit of modern women who are confident, independent, and unapologetically themselves.

Our Mission

Womelle was born out of a desire to empower women. We believe that women are the true bosses and powerhouses of society, and they deserve a brand that understands and caters to their unique needs. Our mission is to provide stylish, high-quality, and affordable women’s wear that reflects the strength, beauty, and grace of every woman.

Our Vision

Our vision is to become a leading homegrown Indian brand that celebrates and preserves the rich heritage of Indian craftsmanship while providing stylish, affordable, and high-quality women’s clothing. We envision a future where Womelle is synonymous with empowering fashion for women everywhere.

At Womelle, we are committed to:

- Empowering Women: We create clothing that makes women feel confident, powerful, and beautiful.

- Celebrating Craftsmanship: Our designs honor traditional Indian craftsmanship, blending it seamlessly with contemporary styles.

- Sustainability: We are dedicated to sustainable and ethical manufacturing practices, ensuring our products are kind to the environment and fair to our artisans.

- Building Legacy: We aim to grow an Indian legacy brand that stands the test of time, representing quality, tradition, and innovation.